What
motivates a buyer to purchase a business? Individuals who attempt to buy a
successful business have decided that it is a better option than starting up. Why
have they decided to pursue this avenue?
There
is primary reason for a buyer seeking to purchase a business is because they
anticipate that they can grow your business bigger than the current owner have
been able to. In assessing a business potential buyers will look at two things:
firstly, the business’s client base, and secondly, their industry niche. Both
of these factors give a strong indication of the future potential for the
business.
The
focus for the seller needs to be that they are not selling how your business
has performed while they were the owner of it - a buyer is not actually
interested in your past performance. Therefore the seller shouldn’t dwell on
past-profit figures. A buyer is looking for where the growth is. So the seller
needs to create a vision for growth in the business. What should be highlighted
is how the business can grow and prosper under the ownership of the buyer. This
vision should be clearly articulated to prospective buyers. Owners of businesses
that sell are able to make a buyer embrace where the buyer is going. So, first
create a vision for the future of your business and then sell that vision to a buyer.
For a complimentary consultation:
Contact Cecil Williams (cecil@bizbrokerflorida.com) or call at 888-925-5055 ext.206. Visit my personal website to search for business for sale in Florida www.bizbrokerflorida.com Also, visit our Florida Business Exchange website at www.fbxbrokers.com
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